I have blogged a bunch on Gist over the last year. The Seattle startup has some nice traction going for it. It seemed pretty clear to me from the beginning that Gist would be a great CRM and/or Sales Enablement tool for the small to mid-size market. Check this nice blog on that at this link: Gist as a small business CRM tool.
More of my take on Gist can be found at: 12Sided, The Blog: Gist Posts
Nice article on Gist and the impact of Office 2010. If you have not tried Gist, check it out.
WSJ: Updating Office on the Cheap
For more of my thoughts on Gist, check my earlier posts. 12Sided on Gist
Nice review of Gist on ZDNet: The business-to-business of Gist
I have been a beta user of Gist for awhile and have been pleased at the improvements that they have been able to make to a very cool product. I see Gist as a great Sales CRM play in the sales force automation area. There are Sales Enablement applications as well. For more of my thoughts on Gist, check my earlier posts.
Gist makes the move from private beta to public this morning. I have been a beta user for awhile and think highly of the product. If you are in Sales, Sales Operations, Sales Enablement or just want your inbox to be more functional, try it out.
Check out my earlier posts on Gist for more details:
The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I was asked in conversation about where I thought the CRM market was headed. Sales enablement and other productivity tools came to mind. One such application is Gist. In a nutshell, Gist allows to to keep up with your contacts, their blogs, tweets, and news. It is powerful stuff. I have used for meeting prep and background research. Example, I am meeting a CEO this week. Turns out that we had traded a few emails on a tech forum over the past couple of years. Gist highlighted those emails. They were in a nested folder. I would have missed them otherwise. Now, I can incorporate those threads into the conversation.
The Gist business model may be the Sales Enablement pitch. The ability to provide clarity around contacts, prospects and clients will be a powerful selling point to the enterprise. No need to “clone” your best reps. Your best reps already do what Gist does.
They get the Gist. Pun intended.
Came across Bantam Live: The Ultimate Social, Real-Time CRM @ TechCrunch this morning and have been thinking on it all day. My take is that it offers watered down features of Gist with the workflow features of most CRM tools.
Is Social CRM important to the enterprise? Depends. If the customers are there, it is. Most enterprise customers are not there and likely will not be there ever. When I compare 90 second video of Bantam to a tool like Gist, it falls short. Gist offers a comprehensive, implicit way to track and monitor contacts and companies. This is important for Sales. All sales. Bantam falls into the enforcing rules and “sales accounting” dark side of CRM. User adoption does not occur in those scenarios. Be social all you want, but if Sales can avoid using you to fill the pipeline, sales will.
I have been kicking the tires of Gist and I am very impressed. Gist has recently made some headlines as they scored $6.75M in funding. See here and here. Gist allows you to keep up with your contacts. Twitter, blog postings and even email. Armed with the right information, you can get “personal” that much faster for a more fruitful relationship. This is a sales dream. If you are client-facing, check it out.
Thanks to Robert Pease for setting up my account. Congrats to Gist on funding in a tough market.