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	<title>12Sided, The Blog &#187; cloud</title>
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	<link>http://www.12sided.com/blog</link>
	<description>Max Effgen on CRM, the Cloud, Mobile and Coffee</description>
	<lastBuildDate>Fri, 27 Aug 2010 19:46:01 +0000</lastBuildDate>
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		<title>Google in China</title>
		<link>http://www.12sided.com/blog/2010/01/14/google-in-china/</link>
		<comments>http://www.12sided.com/blog/2010/01/14/google-in-china/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 00:16:37 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[reads]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1726</guid>
		<description><![CDATA[What it’s not willing to compromise is the security of the cloud, on which its entire business rests. ~ Nicholas Carr Carr is spot on, again. Check the full article here: Nicholas Carr: Rough Type UPDATE 1/17 Another fine read on the topic from Forbes. Different take. Google has been beat by Baidu. This incident [...]]]></description>
			<content:encoded><![CDATA[<p><em>What it’s not willing to compromise is the security of the cloud, on which its entire business rests.</em><br />
~ Nicholas Carr</p>
<p>Carr is spot on, again.</p>
<p>Check the full article here: <a href="http://www.roughtype.com/archives/2010/01/google_and_the_1.php" target="_blank">Nicholas Carr: Rough Type</a></p>
<p>UPDATE 1/17</p>
<p>Another fine read on the topic from Forbes. Different take. Google has been beat by Baidu. This incident put the issue over the top.</p>
<p>Article here <a href="http://www.forbes.com/2010/01/15/baidu-china-search-intelligent-technology-google.html?boxes=Homepagelighttop" target="_blank">Forbes: Why Google Is Quitting China</a></p>
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		<title>Cloud SLA</title>
		<link>http://www.12sided.com/blog/2010/01/04/cloud-sla/</link>
		<comments>http://www.12sided.com/blog/2010/01/04/cloud-sla/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:47:06 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1712</guid>
		<description><![CDATA[Taking a look back on Cloud Service Level Agreements (SLA) from approximately a year ago and seeing what has changed for the enterprise. The SLA is nothing new and have existed in information technology for many, many years. I can tell you firsthand that SLA remains critical to the selling proposition. The questions on uptime, [...]]]></description>
			<content:encoded><![CDATA[<p>Taking a look back on Cloud Service Level Agreements (SLA) from approximately a year ago and seeing what has changed for the enterprise. The SLA is nothing new and have existed in information technology for many, many years. I can tell you firsthand that SLA remains critical to the selling proposition. The questions on uptime, outages and compensation do not have easy answers. It would be nice to see an industry standard on what 99.999% actually means.</p>
<p>The SLA is now out in the open to all users of a cloud utility. There is still an lingering question of uptime. Two significant changes in the past year have been the introduction of new cloud services, like Windows Azure, and the mass adoption of Twitter to report uptime experience in real time.You still do not have a meter or gauge detailing realtime usage or uptime. Concerns still remain around what actually constitutes an outage? A period of time? As a client, how would you prove it? If there was an outage and the client could prove it, how does the client receive compensation? These questions can be answered in as many ways as there are cloud or cloud application providers. It will be interesting to see how improvements to the cloud improve SLAs in 2010.</p>
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		<title>Spot Instances</title>
		<link>http://www.12sided.com/blog/2010/01/01/spot-instances/</link>
		<comments>http://www.12sided.com/blog/2010/01/01/spot-instances/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:20:37 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[aws]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[reads]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1703</guid>
		<description><![CDATA[Amazon AWS announced Spot Instances of EC2 a few weeks back. I have been very interested in this concept. Auction pricing should be natural for the cloud computing utility model. They will be selling spare capacity from moment to moment. The cloud is attractive since servers often site idle. Sharing that resource makes sense. &#8220;Spots&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon AWS announced Spot Instances of EC2 a few weeks back. I have been very interested in this concept. Auction pricing should be natural for the cloud computing utility model. They will be selling spare capacity from moment to moment. The cloud is attractive since servers often site idle. Sharing that resource makes sense. &#8220;Spots&#8221; are an extension of the concept to keep AWS at full utilization. Win for AWS and customers. I look forward to seeing how this play out during 2010!</p>
<p>Great read on the Spot Market by Jonathan Boutelle, cofounder of <a href="http://www.slideshare.net/" target="_blank">Slideshare</a> @ <a href="http://www.jonathanboutelle.com/mt/archives/2009/12/gaming_the_amaz.html" target="_blank">Gaming the Amazon Spot Market</a></p>
<p>More information on the AWS Blog: <a href="http://aws.typepad.com/aws/2009/12/ec2-spot-instances-and-now-how-much-would-you-pay.html" target="_blank">Amazon Web Services Blog</a> </p>
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		<title>Cloud Computing Debate @ Economist.com</title>
		<link>http://www.12sided.com/blog/2009/11/17/cloud-computing-debate/</link>
		<comments>http://www.12sided.com/blog/2009/11/17/cloud-computing-debate/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:53:01 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[reads]]></category>
		<category><![CDATA[salesforce.com]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1643</guid>
		<description><![CDATA[Interesting reading. Worth checking this out. Some &#8220;real&#8221; posts coming soon. Economist.com: Cloud Computing Debate]]></description>
			<content:encoded><![CDATA[<p>Interesting reading. Worth checking this out. Some &#8220;real&#8221; posts coming soon.</p>
<p>Economist.com: <a href="http://www.economist.com/debate/debates/overview/157?source=hptextfeature" target="_blank">Cloud Computing Debate</a></p>
]]></content:encoded>
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		<title>Read &#8220;A kinder, gentler cloud&#8221;</title>
		<link>http://www.12sided.com/blog/2009/10/22/read-a-kinder-gentler-cloud/</link>
		<comments>http://www.12sided.com/blog/2009/10/22/read-a-kinder-gentler-cloud/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 02:14:00 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[reads]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[enterprise]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1580</guid>
		<description><![CDATA[Solid read on the state of the cloud @ Fortune Brainstorm Tech: A kinder, gentler cloud. Check it out.]]></description>
			<content:encoded><![CDATA[<p>Solid read on the state of the cloud @ Fortune Brainstorm Tech: <a href="http://brainstormtech.blogs.fortune.cnn.com/2009/10/22/a-kinder-gentler-cloud/">A kinder, gentler cloud</a>.</p>
<p>Check it out.</p>
]]></content:encoded>
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		<title>Is the enterprise finally ready for AWS?</title>
		<link>http://www.12sided.com/blog/2009/09/10/is-the-enterprise/</link>
		<comments>http://www.12sided.com/blog/2009/09/10/is-the-enterprise/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 21:12:58 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[aws]]></category>
		<category><![CDATA[Cast Iron Systems]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1413</guid>
		<description><![CDATA[Just got an invite to a webinar co-hosted by Cast Iron Systems and Amazon AWS. I have been intrigued by Cast Iron&#8217;s integration offering for the enterprise for sometime. Their initial concept of an integration appliance has played well in the market and they now offer full cloud based services as well. Most enterprises are [...]]]></description>
			<content:encoded><![CDATA[<p>Just got an invite to a webinar co-hosted by <a href="http://www.castiron.com/" target="_blank">Cast Iron Systems</a> and <a href="http://aws.amazon.com/" target="_blank">Amazon AWS</a>. I have been intrigued by Cast Iron&#8217;s integration offering for the enterprise for sometime. Their initial concept of an integration appliance has played well in the market and they now offer full cloud based services as well. Most enterprises are finding the real challenge of &#8220;going cloud&#8221; to be the integration points inside their firewall. The Cast Iron appliance does a real nice job of bridging that gap. Their Salesforce.com solution is rock solid. The next logical step is to bridge that gap to Salesforce.com partner and leading utility cloud player Amazon AWS. The webinar should be interesting and worth checking out.</p>
<p>You can register for the webinar <a href="http://www.castiron.com/amazon" target="_blank">here</a>.</p>
<p>Disclosure: The wife is employed by Amazon, but she steadfastly refuses to read my blog.</p>
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		<title>Read: VMware’s vCloud API Forces Cloud Standards</title>
		<link>http://www.12sided.com/blog/2009/09/02/read-vmware%e2%80%99s-vcloud-api-forces-cloud-standards/</link>
		<comments>http://www.12sided.com/blog/2009/09/02/read-vmware%e2%80%99s-vcloud-api-forces-cloud-standards/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 04:10:52 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[cloudscaling]]></category>
		<category><![CDATA[reads]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1383</guid>
		<description><![CDATA[Great read today over at the Cloudscaling Blog on Cloud Standards. Check it out. Cloudscaling: VMware’s vCloud API Forces Cloud Standards]]></description>
			<content:encoded><![CDATA[<p>Great read today over at the Cloudscaling Blog on Cloud Standards. Check it out.</p>
<p><a href="http://cloudscaling.com/blog/cloud-applications/vmwares-vcloud-api-forces-cloud-standards" target="_blank">Cloudscaling: VMware’s vCloud API Forces Cloud Standards</a></p>
]]></content:encoded>
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		<title>Read: Zoho Partners with VMware</title>
		<link>http://www.12sided.com/blog/2009/09/01/read-zoho-partners-with-vmware/</link>
		<comments>http://www.12sided.com/blog/2009/09/01/read-zoho-partners-with-vmware/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 11:58:18 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Read Write Web]]></category>
		<category><![CDATA[reads]]></category>
		<category><![CDATA[VMWare]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1375</guid>
		<description><![CDATA[Interesting read and follow up to My $0.02 post yesterday on Read Write Web about SaaS provider Zoho and VMWare partnering to provide on-site versions of Zoho&#8217;s SaaS suite. Go where the market takes you. Smart move. Read Write Web: Zoho Partners with VMware for Collaboration Behind the Firewall]]></description>
			<content:encoded><![CDATA[<p>Interesting read and follow up to My $0.02 post yesterday on Read Write Web about SaaS provider Zoho and VMWare partnering to provide on-site versions of Zoho&#8217;s SaaS suite. Go where the market takes you. Smart move. </p>
<p>Read Write Web: <a href="http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/12669" target="_blank">Zoho Partners with VMware for Collaboration Behind the Firewall</a></p>
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		<title>My $0.02 on SaaS</title>
		<link>http://www.12sided.com/blog/2009/08/31/my-0-02-on-saas/</link>
		<comments>http://www.12sided.com/blog/2009/08/31/my-0-02-on-saas/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 11:59:03 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1366</guid>
		<description><![CDATA[It has been clear for awhile that a major shift has been happening in enterprise computing. It has taken time to gain traction and momentum, but it looks like Software as a Service (SaaS) is nearly there. Companies will look to adopt SaaS solutions for 2 major reasons: Lower costs Implement quickly Cost structures are [...]]]></description>
			<content:encoded><![CDATA[<p>It has been clear for awhile that a major shift has been happening in enterprise computing. It has taken time to gain traction and momentum, but it looks like Software as a Service (SaaS) is nearly there.</p>
<p>Companies will look to adopt SaaS solutions for 2 major reasons:</p>
<ol>
<li>Lower costs</li>
<li>Implement quickly</li>
</ol>
<p>Cost structures are killing IT departments. The old enterprise paradigm just does not scale anymore. No huge capital investments. No new major hardware. No new major software. That also means that any SaaS purchase has to be &#8220;instant on.&#8221; No more hiring a Big 5 firm to take 6-12 months to roll out basic functionality.</p>
<p>Early adoption of SaaS has been in the CRM space, notably with Salesforce.com. There is a reason that Sales and Marketing were targeted first. These two organizations have the most dynamic processes in the company. They need to be able to react quickly. IT departments are not typically scaled to move so fast with fluid processes. A SaaS company comes in wiht a pitch of I can take this problem away from you and IT will likely bite. Just think about the personalities that are in Sales versus IT.</p>
<p>At the end of the day though, SaaS providers need expertise. Do not expect a company like Salesforce.com to build out an enormous services organization. They are more likely to partner with providers of process consulting, training and integration for particular verticals and foreign markets. Note that this is not technical consulting. The focus will be on the process and how to get there.</p>
<p>Finally, expect that Sales, Marketing and in general CRM will lead future innovation in SaaS. Simply, CRM got there first.</p>
<p>That&#8217;s my $0.02.</p>
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		<title>Great read at Cloudscaling</title>
		<link>http://www.12sided.com/blog/2009/08/04/great-read-at-cloudscaling/</link>
		<comments>http://www.12sided.com/blog/2009/08/04/great-read-at-cloudscaling/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 22:51:36 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[cloud]]></category>
		<category><![CDATA[reads]]></category>
		<category><![CDATA[computing]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1139</guid>
		<description><![CDATA[Randy Bias&#8217; Cloudscaling blog has a must read for anyone interested in Cloud Computing: The ‘Cloud’ Is NOT Outsourcing. Check it out.]]></description>
			<content:encoded><![CDATA[<p>Randy Bias&#8217; Cloudscaling blog has a must read for anyone interested in Cloud Computing: <a href="http://cloudscaling.com/blog/cloud-computing/the-cloud-is-not-outsourcing">The ‘Cloud’ Is NOT Outsourcing</a>.</p>
<p>Check it out.</p>
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