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	<title>12Sided, The Blog &#187; IT</title>
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	<link>http://www.12sided.com/blog</link>
	<description>Max Effgen&#039;s blog on business, technology and life</description>
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		<title>Great investments in advertising</title>
		<link>http://www.12sided.com/blog/2010/10/18/greatinvestments/</link>
		<comments>http://www.12sided.com/blog/2010/10/18/greatinvestments/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 14:55:18 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1960</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2010/10/18/greatinvestments/' addthis:title='Great investments in advertising '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Remember when Bill Gates openly mocked IBM for sponsoring the &#8220;OS/2 Bowl&#8221;? Engadget: Microsoft to spend one billion dollars]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2010/10/18/greatinvestments/' addthis:title='Great investments in advertising '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>Remember when Bill Gates openly mocked IBM for sponsoring the &#8220;OS/2 Bowl&#8221;?</p>
<p>Engadget: <a href="http://www.engadget.com/2010/10/18/microsoft-to-spend-one-billion-dollars-advertising-kinect-and-wi/">Microsoft to spend one billion dollars</a></p>
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		<title>Finding recruiters and stalking them like a pro</title>
		<link>http://www.12sided.com/blog/2009/12/10/finding-recruiters/</link>
		<comments>http://www.12sided.com/blog/2009/12/10/finding-recruiters/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 00:53:21 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[interviewing]]></category>
		<category><![CDATA[reads]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=1673</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/12/10/finding-recruiters/' addthis:title='Finding recruiters and stalking them like a pro '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Great post from Microsoft Staffing Manager and Employee Evangelist Heather Hamilton for those 4 of you looking for a job these days&#8230; One Louder: Finding recruiters and stalking them like a pro]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/12/10/finding-recruiters/' addthis:title='Finding recruiters and stalking them like a pro '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>Great post from Microsoft Staffing Manager and Employee Evangelist Heather Hamilton for those 4 of you looking for a job these days&#8230;</p>
<p>One Louder: <a href="http://blogs.msdn.com/heatherleigh/archive/2009/12/09/finding-recruiters-and-stalking-them-like-a-pro.aspx" target="_blank">Finding recruiters and stalking them like a pro</a></p>
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		</item>
		<item>
		<title>TwInbox: Twitter in Outlook</title>
		<link>http://www.12sided.com/blog/2009/06/24/twinbox-twitter-in-outlook/</link>
		<comments>http://www.12sided.com/blog/2009/06/24/twinbox-twitter-in-outlook/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:03:15 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[outlook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=765</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/06/24/twinbox-twitter-in-outlook/' addthis:title='TwInbox: Twitter in Outlook '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love. In researching similar and related [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/06/24/twinbox-twitter-in-outlook/' addthis:title='TwInbox: Twitter in Outlook '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>Last week @ Cloudforce Seattle, Salesforce.com demonstrated some impressive Twitter integration into their Service application. From a CRM perspective, you want to know what your customers are saying whether in sales or service. For Sales, it helps get you to personal faster. For service, it helps you show the love. In researching similar and related technologies, TwInbox for Outlook looks promising.</p>
<p>Check this Microsoft Showcase video about TwInbox: <a href="http://www.microsoft.com/video/en/us/details/6c8294b7-44c9-49be-b1f8-5c598840c42f?vp_evt=eref&#038;vp_video=Office+Casual%3a+How+to+Twitter+in+Outlook+(with+TwInbox)" target="_blank">Office Casual: How to Twitter in Outlook (with TwInbox)</a>.</p>
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		<item>
		<title>Outlook is broken</title>
		<link>http://www.12sided.com/blog/2009/06/24/outlook-is-broken/</link>
		<comments>http://www.12sided.com/blog/2009/06/24/outlook-is-broken/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 16:00:36 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[outlook]]></category>
		<category><![CDATA[reads]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=761</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/06/24/outlook-is-broken/' addthis:title='Outlook is broken '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The Email Standards Project has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It. Also check Microsoft to ignore web standards in Outlook 2010 &#8211; enough is enough at Email Standards Project. To get in include the http://fixoutlook.org/ URL somewhere in your tweet.]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/06/24/outlook-is-broken/' addthis:title='Outlook is broken '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>The <a href="http://www.email-standards.org/" target="_blank">Email Standards Project</a> has started a proverbial avalanche for Microsoft via Twitter. Check TechCrunch: <a href="http://www.techcrunch.com/2009/06/24/microsoft-outlook-is-broken-says-6000-tweets-and-growing-fix-it/" target="_blank">Microsoft, Outlook Is Broken, Says 6,000 Tweets (And Growing). Fix It.</a></p>
<p>Also check <a href="http://www.email-standards.org/blog/entry/microsoft-to-ignore-web-standards/">Microsoft to ignore web standards in Outlook 2010 &#8211; enough is enough</a> at Email Standards Project.</p>
<p>To get in include the http://fixoutlook.org/ URL somewhere in your tweet.</p>
]]></content:encoded>
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		<title>Integration requirements for CRM, CTI</title>
		<link>http://www.12sided.com/blog/2009/03/16/integration-requirements-for-crm-cti/</link>
		<comments>http://www.12sided.com/blog/2009/03/16/integration-requirements-for-crm-cti/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 13:00:44 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[integration]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=107</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/03/16/integration-requirements-for-crm-cti/' addthis:title='Integration requirements for CRM, CTI '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>CTI integration with CRM systems is typically limited to Sales and Support offerings. Since phone systems change less often than other pieces of technology, these integrations have been &#8220;set and forget&#8221; when properly scoped. I have clients that have not touched the CTI integrations of deployments ever. These integrations are usually pretty simple in size [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/03/16/integration-requirements-for-crm-cti/' addthis:title='Integration requirements for CRM, CTI '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>CTI integration with CRM systems is typically limited to Sales and Support offerings. Since phone systems change less often than other pieces of technology, these integrations have been &#8220;set and forget&#8221; when properly scoped. I have clients that have not touched the CTI integrations of deployments <span style="text-decoration: underline;">ever</span>. These integrations are usually pretty simple in size and scope. anywhere from 3-10 fields are identified and passed from system to system. Call durations are typically returned at the end of the call for the all important &#8220;Cost per Call&#8221; and &#8220;Contact Reduction&#8221; metrics.</p>
<p>With more systems moving to Salesforce and Microsoft Dynamics Live platforms some vendors are now offering out of the box solutions. Just one more vendor&#8230;</p>
<p>My current thinking is that this is a piece that could and should stay in-house, just like the phones.</p>
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		<title>Thoughts on Project Success</title>
		<link>http://www.12sided.com/blog/2009/03/04/thoughts-on-project-success/</link>
		<comments>http://www.12sided.com/blog/2009/03/04/thoughts-on-project-success/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:00:07 +0000</pubDate>
		<dc:creator>max</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.12sided.com/blog/?p=51</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/03/04/thoughts-on-project-success/' addthis:title='Thoughts on Project Success '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>I had a conversation recently with a friend and former colleague on the state of IT. A common theme was that for all the advances in technology, projects still fail at an alarming rate. This got me to think about two clients of mine. Both were large enterprise software companies and were both partners and [...]]]></description>
			<content:encoded><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.12sided.com/blog/2009/03/04/thoughts-on-project-success/' addthis:title='Thoughts on Project Success '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div><p>I had a conversation recently with a friend and former colleague on the state of IT. A common theme was that for all the advances in technology, projects still fail at an alarming rate. This got me to think about two clients of mine. Both were large enterprise software companies and were both partners and competitors in given spaces. Both were deploying the same CRM product to increase efficiencies in their customer service centers. The situation was a perfect example of how to make a project a success and how to make a project fail.</p>
<p>The first company had ambitious plans to deploy across multiple product lines, across multiple service teams and integrate with multiple CRM systems. The plans were big and bold. &#8220;We will be your most successful and reference-able customer,&#8221; the executive sponsor boasted in the kickoff meeting.</p>
<p>The second company had calculated and negotiated their purchase price based on a cost per call metric. They had a simple goal. We have 18 months to get to positive ROI.</p>
<p>Which company succeeded?</p>
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