Amazon’s private brands have seeing renewed attention. Rollout of Pinzon in the UK and trademark applications for “Amazon Basics”. Pinzon has a bed, bath, kitchen and dining focus. The private brands have been around awhile. With other retailers making the move for cost-conscious wares, the fact that Amazon has been doing this is suddenly news.
More interesting to me is the addition of Tom Douglas by Pinzon. Tom Douglas is a Seattle celebrity chef and runs Palace Kitchen, my favorite and most recommended restaurant. I have been going there for years. The service is fantastic and the food excellent. My take is that the quality has to be there for him to put his name on it. Good news for the brand.
Check TechFlash for more: Amazon to take private label products international.