60% of Twitter Users Quit Within the First Month and this should surprise nobody. Social Media takes effort. Your client contacting you for support — and they are unhappy — takes effort. Your sales team takes time and effort to find the right people and relationships in an organization. There maybe opportunities for social media in these examples; however, social media will have a place in the enterprise when it proves value.
My CRM mantra: Keep it simple. Know your customers. Show them the love.
