Connecting with Customers…

Suzanne Watson, Procter & Gamble’s marketing manager for the Tide brand, says her goal is to balance fundamentals and innovation.

This is not your typical read on CRM. It does hit several important points. Most importantly: How do you connect to your customers? The answer is different for just about every company, but it is key to making long lasting relationships.

April 21, 2009 Tags: ,
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